Digital Marketing

So, you want to grow your business and/or gain more conversions?

It’s hard for some to keep up with the latest trends around what to do and what not to do when it comes to growing your business through various forms of digital marketing. Let us take care of that for you.

Development of Digital Marketing Strategy

You should treat digital marketing as an investment to your business that will help you growth, and this will be only be possible with a complete plan.

Ask yourself – Why do you need a marketing plan? What are your goals? What challenges have you faced? Where do your business to be in the future? Who are your target audiences? A plan will highlight answers to these and so much more.

A Quality Website and Maintenance

You need a website, there shouldn’t be much room to persuade yourself otherwise, and this website needs to be :

– Of High Quality and Appealing
Search Engine Optimized
Up to date with your latest content
Easy to Navigate
Responsive

Focus on Driving more traffic

By increasing the amount of people that visit your site, you are increasing the amount of potential clients/customers.

Gaining traffic can be done through a number of methods, and are only guaranteed to work if done correctly! Your website should have blogs that your target audience will want to read, a social media following that has frequent content being posted, targeted keywords to get those searching for your service to you website. Another option is it invest in Pay-Per-Click Advertising!

Convert Traffic

Call-To-Actions (CTA) are a great way of converting those who visit your website into subscribers to your blog or email list, and potentially as customers. Landing Pages should display what you do and what the visitor can obtain from entering their email into the subscription form that’s placed on the landing page.

CTA’s can be placed all over your website to encourage those visiting to subscribe to your website’s services. An email list is vital for getting those future updates and discounts out there!

Converting Leads into Customers

You’ve got your visitors, you’ve got some of them to subscribe using the forms, but how to make them into paying customers?

There are numerous techniques to get those visitors to actually pay for your services or product including:

Lead Intelligence – Knowing who visits what on your website frequently and using this information to market what’s there. Message those leads with a custom message by segmentation.
Email Marketing – using those submitted contacts/subscribers emails to push new and existing products.
Customer Relationship Management (CRM) – a vital piece of software that’ll allow you to keep your marketing campaigns ‘close-loop’ and improve your sales.

Measurements and Reports

Keeping track of data and analytics to your website is essential and if you can visualize that data, even better! Things you should want to know include:

How well your SEO is performing – keyword performance, Google Ranking,
Quantity of Traffic – How many unique visitors there are etc
Sources of Traffic – Organic, Social, Paid, other?
Pay-Per-Click – CTR’s, CPC’s, Inbound Links etc
Blog and Social aspects such as Audience Growth, Subscriber count and Engagements
Email Marketing – No. of subscribers, CTR’s, growth rate etc.

You should measure everything!

So how can we help?

Developing a strong digital marketing strategy is what we do best, and we’ll work closely with you to ensure that planning can be as fine-tuned as possible and leave little room for error!

We can take care of your social media channels and it’s content, develop a keyword strategy or set up Paid Ads with full keyword research services, help gain you more traffic to your website and convert that traffic in leads and so much more!

We’ll even take care of a website for you with our full website setup services which will get your business right off the ground and out there into the world.

Not ready to start the journey?

If you’re only at the first stages of setting up your business or even if it’s just an idea, we can still help you go over how digital marketing can be applied and help you grow (or if it won’t help).

Perhaps you just need a hand setting up Google Analytics or other online service before getting deep into your Digital Marketing strategy?

We love to hear to your ideas about your business startups, blogs, hobbies and anything else you may wish to make a website and get your idea out there. Get in touch and we can have a light chat about what it is you have in mind!

Get in Touch

Measure Your Visits

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